# identity.md

## Organization Overview
- **Company Name:** NAADAM
- **Mission:** NAADAM responsibly sources and produces luxury knitwear, preserving the nomadic lifestyle in Mongolia by ethically sourcing the world's finest cashmere from Mongolian herders, offering sustainable, unbelievably soft knits at fair prices.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** NAADAM is built on principles of ethical sourcing, sustainability, and fair trade, supporting the nomadic lifestyle and communities in Mongolia. [Learn about the Cashmere People](https://naadam.co/pages/the-cashmere-people)
- **Team/About/Leadership/People links:** [About Us](https://naadam.co/pages/aboutus), [Facts About Cashmere](https://naadam.co/pages/facts-about-cashmere), [The Cashmere People](https://naadam.co/pages/the-cashmere-people)

## Operations & Structure
- **Business Model and Operational Approach:** NAADAM operates with a direct and ethical sourcing model, procuring the world's finest cashmere directly from Mongolian herders to produce luxury knitwear. This approach ensures sustainability, fair prices, and preservation of traditional nomadic lifestyles.
- **Location(s) and Geographic Presence:** Sourcing operations are centered in Mongolia, with products distributed to customers, including free ground shipping within the Continental US.
- **Key Partnerships and Affiliations:** NAADAM maintains direct, ethical partnerships with Mongolian herders for cashmere sourcing.